{"id":10056,"date":"2024-06-09T19:54:20","date_gmt":"2024-06-09T19:54:20","guid":{"rendered":"https:\/\/operalaboratori.com\/digital-social-strategy\/"},"modified":"2026-03-16T13:57:31","modified_gmt":"2026-03-16T13:57:31","slug":"digital-social-media-strategy","status":"publish","type":"page","link":"https:\/\/operalaboratori.com\/en\/digital-social-media-strategy\/","title":{"rendered":"Digital &#038; social media strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10056\" class=\"elementor elementor-10056 elementor-2801\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df990ad e-con-full e-flex e-con e-parent\" data-id=\"df990ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:5587,&quot;url&quot;:&quot;https:\\\/\\\/operalaboratori.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/AdobeStock_622381985-scaled.jpeg&quot;},{&quot;id&quot;:5589,&quot;url&quot;:&quot;https:\\\/\\\/operalaboratori.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/AdobeStock_637309367-scaled.jpeg&quot;},{&quot;id&quot;:5591,&quot;url&quot;:&quot;https:\\\/\\\/operalaboratori.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/AdobeStock_688265739-scaled.jpeg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-00fc56f e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"00fc56f\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-34cb57d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"34cb57d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\" href=\"https:\/\/operalaboratori.com\/en\/communication-and-press-office\/\">\n\t\t<div class=\"elementor-element elementor-element-61a8a0a e-con-full e-flex e-con e-child\" data-id=\"61a8a0a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-213ec4e elementor-widget elementor-widget-heading\" data-id=\"213ec4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMMUNICATION AND PRESS OFFICE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4618fe0 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4618fe0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d712c5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4d712c5\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"m536.461-460-70.615 70.615q-5.615 5.616-5.231 13.385.385 7.769 6 13.385Q472.231-357 480.513-357t13.641-5.615l94.769-94.77q9.693-9.692 9.693-22.615 0-12.923-9.693-22.615l-95.538-95.539q-5.616-5.615-13.385-5.615t-13.385 5.615Q461-592.539 461-584.256q0 8.282 5.615 13.641L536.461-500H360q-8.5 0-14.25 5.758-5.75 5.757-5.75 14.269t5.75 14.242Q351.5-460 360-460h176.461Zm-56.327 340q-74.673 0-140.41-28.339-65.737-28.34-114.365-76.922-48.627-48.582-76.993-114.257Q120-405.194 120-479.866q0-74.673 28.339-140.41 28.34-65.737 76.922-114.365 48.582-48.627 114.257-76.993Q405.194-840 479.866-840q74.673 0 140.41 28.339 65.737 28.34 114.365 76.922 48.627 48.582 76.993 114.257Q840-554.806 840-480.134q0 74.673-28.339 140.41-28.34 65.737-76.922 114.365-48.582 48.627-114.257 76.993Q554.806-120 480.134-120ZM480-160q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-320Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-44a145f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"44a145f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:600}\">\n\t\t<div class=\"elementor-element elementor-element-fe70a46 e-con-full e-flex e-con e-child\" data-id=\"fe70a46\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dfae8 elementor-widget elementor-widget-heading\" data-id=\"f8dfae8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIGITAL &amp; SOCIAL MEDIA STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3eb916 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b3eb916\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6834c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2e6834c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"m536.461-460-70.615 70.615q-5.615 5.616-5.231 13.385.385 7.769 6 13.385Q472.231-357 480.513-357t13.641-5.615l94.769-94.77q9.693-9.692 9.693-22.615 0-12.923-9.693-22.615l-95.538-95.539q-5.616-5.615-13.385-5.615t-13.385 5.615Q461-592.539 461-584.256q0 8.282 5.615 13.641L536.461-500H360q-8.5 0-14.25 5.758-5.75 5.757-5.75 14.269t5.75 14.242Q351.5-460 360-460h176.461Zm-56.327 340q-74.673 0-140.41-28.339-65.737-28.34-114.365-76.922-48.627-48.582-76.993-114.257Q120-405.194 120-479.866q0-74.673 28.339-140.41 28.34-65.737 76.922-114.365 48.582-48.627 114.257-76.993Q405.194-840 479.866-840q74.673 0 140.41 28.339 65.737 28.34 114.365 76.922 48.627 48.582 76.993 114.257Q840-554.806 840-480.134q0 74.673-28.339 140.41-28.34 65.737-76.922 114.365-48.582 48.627-114.257 76.993Q554.806-120 480.134-120ZM480-160q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-320Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-6e8f12c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6e8f12c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:600,&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/operalaboratori.com\/en\/television-laboratory\/\">\n\t\t<div class=\"elementor-element elementor-element-cb7f73d e-con-full e-flex e-con e-child\" data-id=\"cb7f73d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be4a703 elementor-widget elementor-widget-heading\" data-id=\"be4a703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TELEVISION LABORATORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162b7cc e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"162b7cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ff403 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b2ff403\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"m536.461-460-70.615 70.615q-5.615 5.616-5.231 13.385.385 7.769 6 13.385Q472.231-357 480.513-357t13.641-5.615l94.769-94.77q9.693-9.692 9.693-22.615 0-12.923-9.693-22.615l-95.538-95.539q-5.616-5.615-13.385-5.615t-13.385 5.615Q461-592.539 461-584.256q0 8.282 5.615 13.641L536.461-500H360q-8.5 0-14.25 5.758-5.75 5.757-5.75 14.269t5.75 14.242Q351.5-460 360-460h176.461Zm-56.327 340q-74.673 0-140.41-28.339-65.737-28.34-114.365-76.922-48.627-48.582-76.993-114.257Q120-405.194 120-479.866q0-74.673 28.339-140.41 28.34-65.737 76.922-114.365 48.582-48.627 114.257-76.993Q405.194-840 479.866-840q74.673 0 140.41 28.339 65.737 28.34 114.365 76.922 48.627 48.582 76.993 114.257Q840-554.806 840-480.134q0 74.673-28.339 140.41-28.34 65.737-76.922 114.365-48.582 48.627-114.257 76.993Q554.806-120 480.134-120ZM480-160q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 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data-widget_type=\"mega-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"e-n-menu\" data-widget-number=\"163\" aria-label=\"Menu\">\n\t\t\t\t\t<button class=\"e-n-menu-toggle\" id=\"menu-toggle-163\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"menubar-163\" aria-label=\"Menu Toggle\">\n\t\t\t<span class=\"e-n-menu-toggle-icon e-open\">\n\t\t\t\t<svg class=\"e-font-icon-svg e-eicon-menu-bar\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 333H896C929 333 958 304 958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t<span class=\"e-n-menu-toggle-icon e-close\">\n\t\t\t\t<svg class=\"e-font-icon-svg e-eicon-close\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<div class=\"e-n-menu-wrapper\" id=\"menubar-163\" aria-labelledby=\"menu-toggle-163\">\n\t\t\t\t<ul class=\"e-n-menu-heading\">\n\t\t\t\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1631\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/operalaboratori.com\/en\/communication-and-press-office\/\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tCommunication and press office\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1632\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/operalaboratori.com\/en\/digital-social-strategy\/\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tDigital & social strategy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1633\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/operalaboratori.com\/en\/television-laboratory\/\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tTelevision laboratory\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8947430 e-con-full e-flex e-con e-child\" data-id=\"8947430\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a3c7b elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d4a3c7b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital &#038; social media strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b34b1a elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8b34b1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The winning strategy for advertising events, exhibitions and museums is a mix of method and creativity: all our actions are designed to reflect and to achieve marketing or brand awareness goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb2dfa elementor-hidden-tablet elementor-hidden-mobile e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"8eb2dfa\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"149630458\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"toggleButton\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1496304581\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tRead more\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1496304581\" role=\"tabpanel\" aria-labelledby=\"toggleButton\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-a2e1114 e-con-full e-flex e-con e-child\" data-id=\"a2e1114\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c49fa4 e-con-full hidden e-transform e-flex e-con e-child\" data-id=\"0c49fa4\" data-element_type=\"container\" id=\"show\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-40,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96804a7 elementor-widget elementor-widget-text-editor\" data-id=\"96804a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Each project we carry out starts from an analysis of the positioning of the reality and the potential target audience, on the basis of this data the strategy is defined starting from any restyling (or creation from scratch) of the brand, the digital channels on which to act, the tone of voice. Thanks to an integrated marketing system, the last step of the strategy is the analysis of the results obtained, to calibrate the budgets, objectives and communication levers to be used from period to period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a08b8e elementor-widget__width-initial elementor-widget-laptop__width-inherit e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"8a08b8e\" data-element_type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"144739214\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1447392141\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1447392141\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBranding Strategy\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1447392142\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1447392142\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tDigital Experience\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1447392143\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1447392143\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tSocial and ADS\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1447392141\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1447392141\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-dc3c508 e-con-full e-flex e-con e-child\" data-id=\"dc3c508\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89c75bb elementor-widget elementor-widget-text-editor\" data-id=\"89c75bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIGITAL STRATEGY: We define the marketing and\/or communication objectives of each reality and the best means to achieve the digital strategy.<br \/>LOGO &amp; IDENTITY: We give a face to the various realities by creating logos, coordinated images and visuals for museums, events, exhibitions, structures.<br \/>GRAPHICS &amp; PRINTING: We graphically create and print business cards, brochures, catalogs, flyers, posters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1447392142\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1447392142\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-95317b8 e-con-full e-flex e-con e-child\" data-id=\"95317b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29a83e1 elementor-widget elementor-widget-text-editor\" data-id=\"29a83e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">WEB DESIGN: We create websites that are not only beautiful but also functional and informative, based on the needs of users.<br \/>SEO &amp; SEM: We improve the positioning of websites on Google. Being found on the web is the first step to making yourself known.<br \/>UX &amp; UI DESIGN: Information that is easy to find and useful for users, the positive visitor experience begins by visiting the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1447392143\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1447392143\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-68036ca e-con-full e-flex e-con e-child\" data-id=\"68036ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62c4584 elementor-widget elementor-widget-text-editor\" data-id=\"62c4584\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">SOCIAL MEDIA MANAGEMENT: We professionally manage social channels: it&#8217;s not just about increasing likes on Instagram.<br \/>ADV CAMPAIGNS: We manage pay-per-click campaigns on social media and Google to generate traffic and direct contacts.<br \/>CONTENT PRODUCTION: We produce professional photos, videos and texts for every type and format of communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0307cf e-n-tabs-none elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-n-tabs\" data-id=\"e0307cf\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"235079631\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"toggleButton2\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2350796311\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tRead more\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2350796311\" role=\"tabpanel\" aria-labelledby=\"toggleButton2\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-28acccb e-con-full e-flex e-con e-child\" data-id=\"28acccb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da40ce2 e-con-full hidden e-flex e-con e-child\" data-id=\"da40ce2\" data-element_type=\"container\" id=\"show2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617dcf2 elementor-widget elementor-widget-text-editor\" data-id=\"617dcf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ogni progetto che realizziamo parte da un\u2019analisi del posizionamento della realt\u00e0 e del potenziale pubblico di riferimento, sulla base di questi dati viene definita la strategia iniziando da eventuali restyling (o creazione ex novo) del brand, i canali digitali su cui agire, il tone of voice. Grazie ad un sistema integrato di marketing l\u2019ultimo passo della strategia \u00e8 l\u2019analisi dei risultati ottenuti, in modo da calibrare di periodo in periodo i budget, gli obbiettivi e le leve di comunicazione da utilizzare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bd91d elementor-widget__width-initial elementor-widget-laptop__width-inherit e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"c6bd91d\" data-element_type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"208394525\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2083945251\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2083945251\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBranding Strategy\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2083945252\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2083945252\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tDigital Experience\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2083945253\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2083945253\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tSocial e ADS\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2083945251\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2083945251\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-42d9382 e-con-full e-flex e-con e-child\" data-id=\"42d9382\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c00b7 elementor-widget elementor-widget-text-editor\" data-id=\"39c00b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIGITAL STRATEGY: Definiamo gli obiettivi di marketing e\/o comunicazione di ogni realt\u00e0 e i migliori mezzi per raggiungerla. la strategia digitale.<br \/>LOGO &amp; IDENTITY: Diamo un volto alle varie realt\u00e0 realizzando logo, immagine<br \/>coordinata e visual per musei, eventi, mostre, strutture.<br \/>GRAFICA &amp; STAMPA: Realizziamo graficamente e stampiamo biglietti da visita, pieghevoli, cataloghi, volantini, manifesti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2083945252\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2083945252\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-c06a5d7 e-con-full e-flex e-con e-child\" data-id=\"c06a5d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdde86 elementor-widget elementor-widget-text-editor\" data-id=\"cfdde86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WEB DESIGN: Realizziamo siti web non solo belli ma anche funzionali ed informativi, in virt\u00f9 delle esigenze degli utenti.<br \/>SEO &amp; SEM: Miglioriamo il posizionamento dei siti web su Google. Farsi trovare sul web \u00e8 il primo passo per farsi conoscere.<br \/>UX &amp; UI DESIGN: Informazioni facili da trovare ed utili per gli utenti, l\u2019esperienza<br \/>positiva del visitatore inizia visitando il sito web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2083945253\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2083945253\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-2724e25 e-con-full e-flex e-con e-child\" data-id=\"2724e25\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edf4e20 elementor-widget elementor-widget-text-editor\" data-id=\"edf4e20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SOCIAL MEDIA MANAGEMENT: Gestiamo professionalmente i canali social: non si tratta solo di far crescere i like su Instagram.<br \/>CAMPAGNE ADV: Gestiamo campagne pay-per-click sui social e su Google per generare traffico e contatti diretti.<br \/>CONTENT PRODUCTION: Produciamo foto, video e testi professionali per ogni tipologia e formato di comunicazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed29aaa elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"ed29aaa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n    var toggleButton = document.getElementById(\"toggleButton\");\n    var myDiv = document.getElementById(\"show\");\n\n    toggleButton.addEventListener(\"click\", function() {\n        if (myDiv.style.display === \"none\" || myDiv.style.display === \"\") {\n            myDiv.style.display = \"block\";\n            toggleButton.textContent = \"Hide\";\n        } else {\n            myDiv.style.display = \"none\";\n            toggleButton.textContent = \"Read more\";\n        }\n    });\n}); 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SOCIAL MEDIA STRATEGY TELEVISION LABORATORY Communication and press office Digital &#038; social strategy Television laboratory The winning strategy for advertising events, exhibitions and museums [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10056","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>Digital &amp; social media strategy - Opera Laboratori<\/title>\n<meta name=\"description\" content=\"Digital &amp; social strategy - The winning strategy for advertising events, exhibitions and museums is a mix of method and creativity: all act...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/operalaboratori.com\/en\/digital-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital &amp; 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